A full-service production from first brief to final delivery. For Babyshop's Spring 2025 campaign, we took ownership of the entire process again — budgeting, logistics, creative alignment, execution, and post — so the client could focus on what mattered.
Babyshop concepts take us to some beautiful places. We shot a beautiful Ramadan piece for their upcoming holiday which turned out to be one of their best Ramadan pieces they have ever shot. We shot their Spring collection at a beautiful salt pan with these amazing mirror props that reflected the beautiful landscapes and sometimes looked almost invisible.
We had an amazing dance concept for their sports collection. Oscar O’Ryan, who is well known for his project with movement and dance, helped us put together a strong hip hop routine for the concept. We sourced talent from a local dance school which was quite fun! We saw so much talent, it was hard to narrow them down to a final selection.
With the Babyshop team, we always aim to push the envelope a little bit further every time with great success.
