Our third year hosting the Freundin editorial team — and the relationship has only strengthened the project.
Keeping the crew small and the process agile means we can move between locations without losing momentum, and embrace the kind of raw, unstaged environments that give the editorial its particular feel. Nothing is over-produced. Every location is chosen for what it actually offers, not for how it photographs in theory.
Because we scout year-round and stay in close contact with the team between seasons, we often arrive at creative ideas together — locations becoming the spark for concepts, rather than the other way around. That's what a long-term partnership looks like in practice.
